IN BED WITH FRED: textile design. product mock ups. logo and branding.

One of the most fun jobs ever! I was honoured to be approached by Jacinda, Alex and Erica to develop a range of designs for their nursery linen brand In Bed With Fred. The brief was to create a linen range that steered clear of the ‘babyish’ themes that flood the market and offer a clean, modern alternative that would be loved by parents too! The range was all about colour, clean shapes and a hand-drawn feel that would spark the imagination of little ones. Four quilts and two sheet sets were created along with a logo design, stationery and various packaging mockups. www.inbedwithfred.com.au

All photography by Toby Scott and styling by Lynda Evans